M&A deal origination

M&A deal origination

Find off-market deals without paying success fees

We map every business that fits your acquisition criteria, and build a targeted outbound engine to open direct conversations with their owners, without expanding your team or paying success fees.

'It's like magic … I have meetings pop up on my calendar with people I've never been able to reach before"

'It's like magic … I have meetings pop up on my calendar with people I've never been able to reach before"

$0

$0

success fees, ever

100%

100%

of outreach under your brand

< 1 analyst

< 1 analyst

the cost of the entire engine

Trusted by 50+ growth-focused teams

We leverage the best outbound tools across the entire funnel

Trusted by 50+ growth-focused teams

Who we help

Does your deal sourcing look like this?

Whether you're deploying capital, searching, or winning mandates, the sourcing problem looks the same:

Expensive databases

Five figures a year for a subscription, and your team still does the research, the outreach and the follow-up.

Expensive databases

Five figures a year for a subscription, and your team still does the research, the outreach and the follow-up.

Sourcing eats the week

Hours go into lists and cold messages instead of evaluating businesses and managing the conversations you already have.

In-house sourcing is costly

An analyst takes months to ramp and a full salary either way. One person can only ever cover a fraction of your market.

In-house sourcing is costly

An analyst takes months to ramp and a full salary either way. One person can only ever cover a fraction of your market.

Only seeing deals on market

By the time a deal is listed, ten buyers are bidding and the multiple is premium. The best deals never list.

Only seeing deals on market

By the time a deal is listed, ten buyers are bidding and the multiple is premium. The best deals never list.

High success fees

Buy-side firms charge retainers plus a percentage of transaction value. The costs land exactly when a deal succeeds.

High success fees

Buy-side firms charge retainers plus a percentage of transaction value. The costs land exactly when a deal succeeds.

Relationship dependent

Your network brings good deals, but only the ones it happens to see. The rest of the market never reaches you.

Relationship dependent

Your network brings good deals, but only the ones it happens to see. The rest of the market never reaches you.

What we do

A predictable flow of off-market owner conversations

A predictable flow of off-market owner conversations

Owner conversations on your calendar, your whole market mapped, and your time spent evaluating deals, not finding them.

Owner conversations on your calendar, your whole market mapped, and your time spent evaluating deals, not finding them.

Total market mapping

01

Exit signals

02

Outreach in your name

03

Sending infrastructure

04

Multichannel outreach

05

The long game

06

Every business fitting an acquisition thesis mapped and tiered into one sourcing universe, including Crunchbase, Grata, Pitchbook, Google Maps, SourceScrub, Apollo, Clay, Axial

Total market mapping

Every business that fits your thesis, mapped and tiered into one live sourcing universe. Built from multiple data sources, not just the platforms where deals are already listed, with non-fits stripped out before you ever see a name.

Exit signals

Owner tenure, company age, succession gaps, slowing hiring – the quiet markers that an owner might be open to a conversation. We monitor them across your whole map, so you're first through the door.

Outreach in your name

This is white-label by design: every outbound message goes out under your brand, from your firm, written in your voice. Owners build a relationship with you – there's no agency between you and the deal. You approve every list and every message before anything is sent.

Dedicated domains and warmed inboxes across Google, Microsoft and Azure, landing emails in the primary inbox

Sending infrastructure

Outreach and inbox deliverability are our core craft – we run cold outbound every day, across 100+ campaigns. Dedicated domains, warmed inboxes, carefully paced volume: the technical work that keeps your outreach landing in inboxes and your firm's reputation spotless.

Multichannel outreach

Email opens the conversation; a well-timed call gets the meeting booked. Multi-channel outreach consistently converts more owner interest into actual calendar time, especially in owner-operated industries where people still pick up the phone.

The long game

Owners rarely reply to the first message and rarely sell on the first conversation. We keep patient, respectful contact with every interested-but-not-now owner, so when their timing turns, you're the first call.

Book a call

Total market mapping

01

Exit signals

02

Outreach in your name

03

Sending infrastructure

04

Multichannel outreach

05

The long game

06

Every business fitting an acquisition thesis mapped and tiered into one sourcing universe, including Crunchbase, Grata, Pitchbook, Google Maps, SourceScrub, Apollo, Clay, Axial

Total market mapping

Every business that fits your thesis, mapped and tiered into one live sourcing universe. Built from multiple data sources, not just the platforms where deals are already listed, with non-fits stripped out before you ever see a name.

Exit-readiness signals — owner tenure, company age, succession gaps, slowing hiring — flagging owners open to a conversation

Exit signals

Owner tenure, company age, succession gaps, slowing hiring – the quiet markers that an owner might be open to a conversation. We monitor them across your whole map, so you're first through the door.

White-label outreach sent under the acquirer's own brand, with the acquirer approving every list and message

Outreach in your name

This is white-label by design: every outbound message goes out under your brand, from your firm, written in your voice. Owners build a relationship with you – there's no agency between you and the deal. You approve every list and every message before anything is sent.

Dedicated domains and warmed inboxes across Google, Microsoft and Azure, landing emails in the primary inbox

Sending infrastructure

Outreach and inbox deliverability are our core craft – we run cold outbound every day, across 100+ campaigns. Dedicated domains, warmed inboxes, carefully paced volume: the technical work that keeps your outreach landing in inboxes and your firm's reputation spotless.

Coordinated outreach across email, LinkedIn and phone reaching one prospect

Multichannel outreach

Email opens the conversation; a well-timed call gets the meeting booked. Multi-channel outreach consistently converts more owner interest into actual calendar time, especially in owner-operated industries where people still pick up the phone.

A months-long timeline of patient owner touchpoints — intro email, check-in, "let's talk" — ending in being the first call when the owner is ready to sell

The long game

Owners rarely reply to the first message and rarely sell on the first conversation. We keep patient, respectful contact with every interested-but-not-now owner, so when their timing turns, you're the first call.

Book a call

Offer & positioning

Total market mapping

01

Every business fitting an acquisition thesis mapped and tiered into one sourcing universe, including Crunchbase, Grata, Pitchbook, Google Maps, SourceScrub, Apollo, Clay, Axial

01 Description

Every business that fits your thesis, mapped and tiered into one live sourcing universe. Built from multiple data sources, not just the platforms where deals are already listed, with non-fits stripped out before you ever see a name.

Offer & positioning

Exit signals

01

02

Exit-readiness signals — owner tenure, company age, succession gaps, slowing hiring — flagging owners open to a conversation

01 Description

Owner tenure, company age, succession gaps, slowing hiring – the quiet markers that an owner might be open to a conversation. We monitor them across your whole map, so you're first through the door.

Offer & positioning

Outreach in your name

01

03

01 Description

This is white-label by design: every outbound message goes out under your brand, from your firm, written in your voice. Owners build a relationship with you – there's no agency between you and the deal. You approve every list and every message before anything is sent.

White-label outreach sent under the acquirer's own brand, with the acquirer approving every list and message

Offer & positioning

Sending infrastructure

01

04

Dedicated domains and warmed inboxes across Google, Microsoft and Azure, landing emails in the primary inbox

01 Description

Outreach and inbox deliverability are our core craft – we run cold outbound every day, across 100+ campaigns. Dedicated domains, warmed inboxes, carefully paced volume: the technical work that keeps your outreach landing in inboxes and your firm's reputation spotless.

Offer & positioning

Multichannel outreach

01

05

01 Description

Email opens the conversation; a well-timed call gets the meeting booked. Multi-channel outreach consistently converts more owner interest into actual calendar time, especially in owner-operated industries where people still pick up the phone.

Coordinated outreach across email, LinkedIn and phone reaching one prospect

Offer & positioning

The long game

01

06

01 Description

Owners rarely reply to the first message and rarely sell on the first conversation. We keep patient, respectful contact with every interested-but-not-now owner, so when their timing turns, you're the first call.

Owners rarely reply to the first message and rarely sell on the first conversation. We keep patient, respectful contact with every interested-but-not-now owner, so when their timing turns, you're the first call.

A months-long timeline of patient owner touchpoints — intro email, check-in, "let's talk" — ending in being the first call when the owner is ready to sell

Which describes you?

Tuned to how you operate

Tuned to how you operate

Investor, searcher, or advisor, the same engine works to your thesis and runs under your name.

Investor, searcher, or advisor, the same engine works to your thesis and runs under your name.

Investors

Searchers

Advisors

The problem


  • Every deal a banker brings you is already an auction, with competing bidders, premium multiples, and no edge.


  • Your team spends a third of its time sourcing instead of closing, and the pipeline still barely moves.


  • The deals you do see have already been shopped to bigger, better-resourced buyers well before you do.

What changes


  • We reach owners before they've engaged an intermediary, so you're the first conversation, not one of twelve.


  • Qualified owner conversations land on your calendar, and your team only engages when an owner is ready to talk.


  • Everything runs under your brand, and nothing is sent until you've approved the list and the message.

The problem


  • The search clock is always running, and self-funded outreach stays slow, manual, and painfully hard to scale.


  • Broker deals arrive late and priced for an auction, set against PE funds with far deeper pockets.


  • Build the outreach infrastructure yourself and you burn the two things you can't replace: domains and runway.

What changes


  • A full origination system goes live in two weeks and works your entire market while you keep closing.


  • Proprietary owner conversations with zero competing bids, so you arrive early instead of last in line.


  • We run the entire operation, so your only job is responding when an owner wants to talk.

The problem


  • Your mandate pipeline is referral-driven and impossible to forecast, with nothing behind it when introductions dry up.


  • Business development is the first thing cut when a live deal hits, so every close ends empty.


  • Building quality owner lists by hand is slow and manual, and most boutiques never truly finish it.

What changes


  • A systematic engine produces fresh owner conversations every month, under your brand name.


  • Sell-side relationships are started early, so you're already the advisor they call when it's time to sell.


  • We build the lists and run the outreach, so your bandwidth stays where it belongs, on transactions.

Investors

Searchers

Advisors

The problem


  • Every deal a banker brings you is already an auction, with competing bidders, premium multiples, and no edge.


  • Your team spends a third of its time sourcing instead of closing, and the pipeline still barely moves.


  • The deals you do see have already been shopped to bigger, better-resourced buyers well before you do.

What changes


  • We reach owners before they've engaged an intermediary, so you're the first conversation, not one of twelve.


  • Qualified owner conversations land on your calendar, and your team only engages when an owner is ready to talk.


  • Everything runs under your brand, and nothing is sent until you've approved the list and the message.

The problem


  • The search clock is always running, and self-funded outreach stays slow, manual, and painfully hard to scale.


  • Broker deals arrive late and priced for an auction, set against PE funds with far deeper pockets.


  • Build the outreach infrastructure yourself and you burn the two things you can't replace: domains and runway.

What changes


  • A full origination system goes live in two weeks and works your entire market while you keep closing.


  • Proprietary owner conversations with zero competing bids, so you arrive early instead of last in line.


  • We run the entire operation, so your only job is responding when an owner wants to talk.

The problem


  • Your mandate pipeline is referral-driven and impossible to forecast, with nothing behind it when introductions dry up.


  • Business development is the first thing cut when a live deal hits, so every close ends empty.


  • Building quality owner lists by hand is slow and manual, and most boutiques never truly finish it.

What changes


  • A systematic engine produces fresh owner conversations every month, under your brand name.


  • Sell-side relationships are started early, so you're already the advisor they call when it's time to sell.


  • We build the lists and run the outreach, so your bandwidth stays where it belongs, on transactions.

How we've helped

We've run 100+ outbound campaigns that have generated 5,000+ leads

BOLT - B2B SAAS

$220k

$220k

ARR added

$1.25m+

$1.25m+

pipeline generated

Built a multichannel outreach system that generated 30 meetings in the first 30 days and resulted in $220k ARR added after six months.

SWEET FLOUR - E-COMMERCE

$160k+

$160k+

pipeline in 1 month

82

82

meetings in 1 month

Launched a cold email system that generates 80+ meetings a month, and has added $160k in pipeline revenue after the first 4 weeks since launch.

DYNAMICS - TECH CONSULTING

$140k+

$140k+

generated revenue

50+

50+

meetings in 3 months

Built a multichannel outreach system using email + linkedin which resulted in $142k in closed revenue after 4 months, over a 9x return on investment

Don't just take our word for it

Client Image
Client Image

Joshua Hunt

Founder & CEO, Bolt

Before: Entirely referral dependent, with no active pipeline

After: 30+ highly qualified meetings booked in the first month, with a $720k pipeline value within three months

Client Image
Client Image

Ribat Chowdhury

Co-founder, The Happy Box

Before: Inconsistent outbound, constrained by founder capacity

After: 100+ leads and 15 meetings booked in the first month via cold email, with a strong long-term pipeline

Client Image
Client Image

Neil Lien

CEO, Analytics & Automations

Before: Struggle to identify ICP and reach the right people

After: Clear established ICP, with 6+ calls a week being booked through an automated acquisition system

See more success stories

See more success stories

How it works

Your roadmap to results

Your roadmap to results

Our structured 4-step process that builds your outbound system and takes you from zero to a consistent, scalable pipeline engine.

Our structured 4-step process that builds your outbound system and takes you from zero to a consistent, scalable pipeline engine.

01

Foundation

Week 1 & 2

We align on your goals, target market, and strategy, then shape the right offer angles for outreach (sometimes your main offer works; sometimes a lighter entry point converts better). We then build enriched lead lists and set up the full outbound infrastructure, with deliverability built to reach inboxes consistently at volume.

01

Foundation

Week 1 & 2

We align on your goals, target market, and strategy, then shape the right offer angles for outreach (sometimes your main offer works; sometimes a lighter entry point converts better). We then build enriched lead lists and set up the full outbound infrastructure, with deliverability built to reach inboxes consistently at volume.

02

Launch

Weeks 3 & 4

We launch your first outbound campaigns as early as Week 3, built as structured tests rather than one-off sends. The goal is to get meaningful volume into market quickly, so we learn what's working from real data. We monitor the data carefully and track every test in your custom dashboard.

02

Launch

Weeks 3 & 4

We launch your first outbound campaigns as early as Week 3, built as structured tests rather than one-off sends. The goal is to get meaningful volume into market quickly, so we learn what's working from real data. We monitor the data carefully and track every test in your custom dashboard.

03

Optimization

Month 2

By this stage, the data is telling us what's resonating across outreach campaigns. We double down on the angles, offers, and segments that are converting, and expand your target lists accordingly. From there, we build automations so every warm signal flows into personalised follow-ups and booked meetings, turning engagement into pipeline.

03

Optimization

Month 2

By this stage, the data is telling us what's resonating across outreach campaigns. We double down on the angles, offers, and segments that are converting, and expand your target lists accordingly. From there, we build automations so every warm signal flows into personalised follow-ups and booked meetings, turning engagement into pipeline.

04

Scale

Month 3

The focus shifts from experimentation to repeatability. We turn the winning outreach campaigns into evergreen workflows that consistently generate meetings, maintain the underlying outreach infrastructure so performance stays consistent at volume, and document everything into a full playbook and growth roadmap for the next quarter.

04

Scale

Month 3

The focus shifts from experimentation to repeatability. We turn the winning outreach campaigns into evergreen workflows that consistently generate meetings, maintain the underlying outreach infrastructure so performance stays consistent at volume, and document everything into a full playbook and growth roadmap for the next quarter.

What our clients say

" We're getting meetings with people I've never been able to reach before "

" We're getting meetings with people I've never been able to reach before "

We booked 15 meetings in the first 3 days… I had no idea outbound was this powerful! It's going amazing…really happy with the progress.

Eric Kimmel

Co-owner @ Sweet Flour

My previous marketing efforts booked 0 meetings. Since we started, we've booked 50 meetings in 3 months, with many late stage prospects.

Blair Hicken

CEO @ Dynamics Success

After 1 month, our pipeline was over $500k. I'm getting meetings with people I've never been able to reach before. It's been game changing!

Joshua Hunt

CEO @ Bolt

I've interacted with many cold email agencies before – you clearly know what you're talking about and have proven that with crazy results!

Kariem Abdel Maksoud

Co-founder @ 129Scaled

During our collaboration, we have learned a great deal about outreach… Your approach is extremely thorough and bespoke.

Ola Skavhaug

CEO @ Expert Analytics

I'm getting 6+ meetings a week with great prospects. Our pipeline has skyrocketed since working together on these outreach efforts.

Neil Lien

CEO @ Analytics & Automation Solutions

We booked 15 meetings in the first 3 days… I had no idea outbound was this powerful! It's going amazing…really happy with the progress.

Eric Kimmel

Co-owner @ Sweet Flour

My previous marketing efforts booked 0 meetings. Since we started, we've booked 50 meetings in 3 months, with many late stage prospects.

Blair Hicken

CEO @ Dynamics Success

After 1 month, our pipeline was over $500k. I'm getting meetings with people I've never been able to reach before. It's been game changing!

Joshua Hunt

CEO @ Bolt

I've interacted with many cold email agencies before – you clearly know what you're talking about and have proven that with crazy results!

Kariem Abdel Maksoud

Co-founder @ 129Scaled

During our collaboration, we have learned a great deal about outreach… Your approach is extremely thorough and bespoke.

Ola Skavhaug

CEO @ Expert Analytics

I'm getting 6+ meetings a week with great prospects. Our pipeline has skyrocketed since working together on these outreach efforts.

Neil Lien

CEO @ Analytics & Automation Solutions

Book a call

Book a call

How we think differently

We take the guesswork out of growth

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Deep Enrichment

We're well versed in tools like Claude Code and Clay to build AI-workflows that identify and reach out to high-intent leads only

Deep Enrichment

We're well versed in tools like Claude Code and Clay to build AI-workflows that identify and reach out to high-intent leads only

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

Book a call

Book a call

FAQ

Frequently asked questions

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

What is deal origination, and how does it work?

We build and run a proprietary deal sourcing engine for you. We map every business that fits your acquisition thesis, not just the ones already listed, then reach out directly to owners to start conversations before a deal ever hits the market. Qualified owner conversations land on your calendar, so you spend your time evaluating deals, not finding them.

Is the outreach really under my brand?

Yes. This is white-label by design. Every message goes out under your firm's name, in your voice, as if it came from your team. Owners build a relationship with you directly, with no agency sitting between you and the deal. You approve every list and every message before anything is sent.

How is this different from a broker or buy-side advisor?

Brokered deals are auctions. By the time you see them, multiple buyers are bidding and the multiple is premium. We get you in front of owners before they have engaged an intermediary, so you are the first conversation rather than one of twelve. And because there are no success fees, your cost does not balloon when a deal closes.

Who is this for?

Investors deploying capital, searchers running a self-funded or funded search, and advisors winning mandates. The same engine works to your specific thesis and runs under your brand, whether you are sourcing platform acquisitions, a single business to buy, or origination for clients.

Does cold outreach to business owners actually work?

Yes. Owner-led businesses are often best reached directly – they still reply to emails and pick up the phone. The key is patience and relevance. Owners rarely reply to the first message or sell on the first call, so we keep respectful, well-timed contact with every interested owner. When their timing turns, you are the first call they make.

What is your pricing model?

A fixed monthly retainer or a performance-based arrangement (i.e., per meeting booked), with no success fees, ever. We ask for a six-month initial commitment as a fair window to get the engine producing owner conversations. After that there is no long-term lock-in.

Do you charge success fees?

No. Unlike buy-side advisors and brokers, we never take a percentage of transaction value. You pay for the sourcing engine itself, not for the deals it produces, so the economics work no matter how many acquisitions you close.

Ready to scale?

Schedule an intro call to discover what's possible for your business and learn about how our lead generation systems can consistently generate qualified meetings.

Meet the team

You're in experienced hands.

You're in experienced hands.

Amaan Naeem

Founder | ToplineX

Amaan Naeem

Founder | ToplineX

Studied economics, then worked in strategy consulting for ~7 years, focusing on revenue growth and go-to-market strategy for 30+ B2B businesses.


Founded ToplineX in 2025 as the AI boom was well underway to build an AI-native approach to outbound & lead generation, which is still the #1 priority for most businesses.


Successfully partnered with 50+ B2B businesses to generate pipeline with AI-native outbound.

Want to be part of the team?

GTM Engineeer

AI Automation Specialist

Marketing Executive

We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.

Apply now

Apply now