The Challenge
When we first connected with Bolt, growth had been entirely dependent on referrals and existing connections. That pipeline had gone quiet, and no new clients had been onboarded in the previous six months. Outreach was something the team had never needed to do before, so there was no process, no system, and no playbook to fall back on.
To reduce reliance on a handful of customers and to continue expanding the business, Bolt needed a new channel that could reliably generate qualified leads.
Our Solutionm
We worked closely with Bolt to define the ideal target market, map out the full TAM, and build a curated list of enriched contacts ready to engage. From there, we launched targeted cold email campaigns with personalised messaging tailored to each lead, with the goal of starting real conversations and booking qualified meetings.
Because outbound was a completely new motion for Bolt, we went beyond meeting generation. We designed the full sales process end-to-end, from first reply through to deal close, so the founding team had a clear path for every conversation that came in.
The Results
After just the first month, we had booked over 30 qualified meetings with senior decision makers in the target market, including CEOs and VPs at major brands. By the end of Month 3, that had translated into a $720k pipeline. Demand became so strong that Bolt had to pause outreach for a week or two to catch up on closing the opportunities already in flight.
More importantly, Bolt now has a predictable outreach system that generates qualified leads week after week, freeing the founding team to focus on closing deals and delivering for clients.
30+
meetings in Month 1
$720k+
pipeline generated
Ready to scale?
Schedule a call with ToplineX leadership to learn how our outbound strategy and go-to-market systems can generate qualified leads and close deals.