The Challenge
Sweet Flour had a strong consumer brand but no system to grow the corporate gifting arm beyond existing contacts.
Sweet Flour had built a loyal following in the consumer market, but corporate clients, the accounts that bring repeat, high-value orders, were nearly impossible to reach at scale. The business had landed a small number of strong corporate relationships through personal connections, but those wins were the exception rather than the rule, and there was no reliable way to replicate them.
Growth of the B2B arm had become entirely dependent on who the team already knew. Introductions were slow, unpredictable, and difficult to manage. The pipeline that came from them reflected that. When the team looked at cold outreach as a solution, the infrastructure requirements felt overwhelming: list building, deliverability, inbox management, and campaign execution were all unfamiliar territory.
Without a scalable system, the corporate channel couldn't be treated as a serious growth lever. What Sweet Flour needed wasn't just a few more meetings. It was a repeatable, professional process for turning the right businesses into corporate clients.
Our Solution
ToplineX built a structured cold email system that brought Sweet Flour's corporate offering to market at scale.
We started by mapping the opportunity, identifying the most relevant corporate buyer segments, from office managers and HR leads to event planners and marketing teams booking gifts for clients. Each persona had different triggers and different reasons to buy, so we built targeted campaigns tailored to each one.
The outreach led with a complimentary cookie box offer: a low-friction entry point designed to get decision makers on a short call with the team. From that call, Sweet Flour could walk through the full range of use cases: onboarding gifts, client thank-yous, seasonal gifting, branded boxes, and more. Every positive response fed directly into the CRM, giving the team full visibility over what was in motion.
As responses came in, it quickly became clear that corporate buyers had use cases the team hadn't anticipated. The system wasn't just filling a pipeline. It was actively uncovering demand across verticals that had never been explored.
The Results
Sweet Flour booked 80 meetings in their first month and built a six-figure pipeline from scratch.
Within the first week alone, the campaigns had generated 28 meetings and over 50 positive replies. By the end of Month 1, that had grown to 80 meetings booked, with more than 150 qualified leads engaged across the pipeline.
More than $80,000 in pipeline value was generated within the first month, built entirely from businesses Sweet Flour had never previously reached. Many of those conversations unlocked new use cases the team hadn't anticipated, from bulk seasonal orders to branded gifting programmes for enterprise accounts.
What started as a way to supplement word-of-mouth referrals became the primary engine for Sweet Flour's B2B growth: a system they can run predictably, rather than one that depends on who happens to be in the room.
$80k
pipeline in Month 1
82
meetings in Month 1
Ready to scale?
Schedule a call with ToplineX leadership to learn how our outbound strategy and go-to-market systems can generate qualified leads and close deals.