B2B lead generation | M&A deal origination
Book more qualified meetings using AI
We build AI-native outbound systems that get you in front of the right people at the right time – at scale
'It's like magic … I have meetings pop up on my calendar with people I've never been able to reach before"
pipeline generated
leads generated
campaigns launched
Who we help
We work with teams that need distribution at scale
You know who you need to reach, but you don't have a reliable way to actually reach out consistently and at scale. Most teams at this stage recognise at least one of these:
No system in place
Your stack is just a collection of tools. Everything is in silos, and nothing is connected
Our services
We have 2 service lines – B2B lead generation and M&A deal origination. The foundation is the same but each operates in different ways
For B2B businesses that need more qualified meetings
We build and run your outbound engine. Cold email, linkedin and warm calling, so pipeline shows up every week, not just when referrals do.
Investors, searchers and advisors looking for off market deals
We build and run your deal sourcing engine. We map every business that fits your acquisition criteria and start owner conversations before anyone else does.
How we've helped
We've generated millions in pipeline over 100+ client campaigns
BOLT - B2B SAAS
ARR added
pipeline generated
Built a multichannel outreach system that generated 30 meetings in the first 30 days and resulted in $220k ARR added after six months.
SWEET FLOUR - E-COMMERCE
pipeline in 1 month
meetings in 1 month
Launched a cold email system that generates 80+ meetings a month, and has added $80k in pipeline revenue after the first 4 weeks since launch.
DYNAMICS - TECH CONSULTING
generated revenue
meetings in 3 months
Built a multichannel outreach system using email + linkedin which resulted in $142k in closed revenue after 4 months, over a 9x return on investment
Don’t just take our word for it
Joshua Hunt
Founder & CEO, Bolt
Before: Entirely referral dependent, with no active pipeline
After: 30+ highly qualified meetings booked in the first month, with a $720k pipeline value within three months
Ribat Chowdhury
Co-founder, The Happy Box
Before: Inconsistent outbound, constrained by founder capacity
After: 100+ leads and 15 meetings booked in the first month via cold email, with a strong long-term pipeline
Neil Lien
CEO, Analytics & Automations
Before: Struggle to identify ICP and reach the right people
After: Clear established ICP, with 6+ calls a week being booked through an automated acquisition system
How it works
What our clients say
FAQ
Frequently asked questions
Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.
What services do you offer?
We build AI-native outbound systems that book qualified meetings with your target market. There are two service lines: B2B lead generation, which gets you more qualified sales meetings, and M&A deal origination, which gets acquirers off-market deal flow. The foundation is the same. We find the right people, reach out with relevance across cold email, LinkedIn and warm calling, and turn replies into booked conversations. Each one is then tailored to its goal.
How do you work with my team?
We work hand-in-hand with your existing team and plug into your existing processes and tool stack. Our goal is to supplement your team to ensure we work together efficiently to deliver the best results.
Does cold outreach still work?
Cold outreach is still one of the most effective strategies for B2B businesses to scale – most people just do it incorrectly. If you have a great offer and you're targeting the right people at the right time, cold outreach delivers incredible results!
How is this different to other AI tools and solutions out there?
There are so many AI tools out there – and given how quickly AI is evolving, more are coming out every day. We aren't replacing a single tool – we build integrated systems directly into your businesses leveraging the best tools so they all work together. You don't have to worry about keeping up with the latest tools & tech, that's on us!
How do you avoid AI slop in your work?
We're an AI-native partner, but that doesn't mean we sit back and let AI do everything – we still have clear guardrails about where and how AI is used. Our systems are designed based on human expertise and our AI agents are trained on our deep go-to-market knowledge bank. When used in the right way, AI is an extremely powerful tool that can accelerate your revenue growth. We use it the right way.
What is your pricing model?
We operate with 2 models – performance-based or fixed monthly retainer. At the start of our engagement, we want you to commit to the first three months, as we find this to be a reasonable time period to assess whether campaigns will be successful or not. After that, there is no long-term commitment or lock-in. Our goal is to win your business every month by providing a service you’re happy to keep paying for.
Ready to scale?
Schedule an intro call to discover what's possible for your business and learn about how our lead generation systems can consistently generate qualified meetings.
Meet the team
Studied economics, then worked in strategy consulting for ~7 years, focusing on revenue growth and go-to-market strategy for 30+ B2B businesses.
Founded ToplineX in 2025 as the AI boom was well underway to build an AI-native approach to outbound & lead generation, which is still the #1 priority for most businesses.
Successfully partnered with 50+ B2B businesses to generate pipeline with AI-native outbound.
Want to be part of the team?
GTM Engineeer
AI Automation Specialist
Marketing Executive
We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.