We work with teams where pipeline is the constraint
Whether you're selling services, software or products, the growth problem looks the same:
Referral dependent
Referrals got you to this point, but they arrive in waves. When referrals slow, so does pipeline. There's no second engine picking up the slack.
Outbound hasn't worked
You have tried cold outreach before, but you never got it to work. You're not sure if it was the list, offer, messaging or infrastructure.
Capacity you can't fill
You have built the team, the product and the capacity to take on more. What you lack is a reliable way to bring in more conversations.
What we do
01 Offer & positioning
Not every offer works cold (maybe yours won't either), so we build and test several angles and scale whichever one wins.
Every angle is built on our proven mafia offer framework
Three to five angles live at once, judged on reply quality
Losing angles get cut fast, so budget follows the winner
02 Total market mapping
Before any outreach, we pin down exactly who you target and map every company in your market worth talking to.
Multiple sources cross-checked for gaps
Every account scored on fit before a single email goes out
You stop guessing, and you never run out of people to reach
03 Signals enrichment
Relevance wins, so we track the moments that matter in your market and reach out when there is a real reason to.
Relevant changes tracked as they land
Signals are checked daily, not once at the campaign build
Timing goes in the first line, so the message earns a read
04 Email infrastructure
Email only works if it lands in the inbox, so we build and run the sending setup that keeps you there at any volume.
Your main domain stays clean and never sends a cold email
Separate domains and inboxes across several providers
Placement and reputation checked weekly as volume climbs
05 Multichannel outreach
One channel only reaches part of your market, so email, LinkedIn and warm calling all run together as one sequence.
Prospects hear from you where they actually pay attention
A call lands warmer when the email just arrived
Outreach is coordinated across all channels
06 Speed-to-lead
How we've helped
We've generated millions in pipeline revenue
via 250+ client campaigns
How it works
How we think differently
We take the guesswork out of growth
Results
Pipeline generated after 30-60 days
Real results from real clients, pulled directly from our dashboards
30 days
Technology advisory firm
92 leads generated
30 days
B2B corporate gifting platform
124 leads generated
30 days
M&A investor
204 leads generated
30 days
M&A advisory firm
249 leads generated
30 days
Marketing agency
232 leads generated
30 days
Search fund
184 leads generated
60 days
Fractional CFO firm
293 leads generated
30 days
Vertical B2B SaaS
45 leads generated
What our clients say
FAQ
Frequently asked questions
Everything you need to know about working with us. Still have questions? Book a free call and we’ll walk you through it.
What services do you offer?
There are two service lines: B2B lead generation, which gets you more qualified sales meetings, and M&A deal origination, which gets acquirers off-market deal flow. The foundation is the same. We find the right people, reach out with relevance across cold email, LinkedIn and warm calling, and turn replies into booked conversations. Each one is then tailored to its goal.
How do you work with my team?
We work hand-in-hand with your existing team and plug into your existing processes and tool stack. Our goal is to supplement your team to ensure we work together efficiently to deliver the best results.
Does cold outreach still work?
Cold outreach is still one of the most effective strategies for B2B businesses to scale – most people just do it incorrectly. If you have a great offer and you're targeting the right people at the right time, cold outreach delivers incredible results!
How is this different to other AI tools and solutions out there?
There are so many AI tools out there – and given how quickly AI is evolving, more are coming out every day. We aren't replacing a single tool – we build integrated systems directly into your businesses leveraging the best tools so they all work together. You don't have to worry about keeping up with the latest tools & tech, that's on us!
How do you avoid AI slop in your work?
We leverage AI in our workflows, but that doesn't mean we sit back and let AI do everything – we still have clear guardrails about where and how AI is used. Our systems are designed based on human expertise and our AI agents are trained on our deep go-to-market knowledge bank. When used in the right way, AI is an extremely powerful tool that can accelerate your revenue growth. We use it the right way.
What is your pricing model?
We operate with 2 models – performance-based or fixed monthly retainer. At the start of our engagement, we want you to commit to the first three months, as we find this to be a reasonable time period to assess whether campaigns will be successful or not. After that, there is no long-term commitment or lock-in. Our goal is to win your business every month by providing a service you’re happy to keep paying for.
Ready to scale?
Schedule an intro call to discover what's possible for your business and learn about how our lead generation systems can consistently generate qualified meetings.
Meet the team
Studied Economics at University College London, then worked in strategy consulting for ~7 years, focusing on revenue growth and go-to-market strategy for 50+ B2B businesses.
Founded ToplineX in 2025 as the AI boom was well underway to build an AI-led approach to outbound & lead generation, which is still the #1 priority for most businesses.
Successfully partnered with 50+ B2B businesses to generate pipeline with AI-powered outbound.
Want to be part of the team?
GTM Engineeer
AI Automation Specialist
Marketing Executive
We’re always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.