B2B lead generation

Qualified meetings on your calendar, every week

We build and run your outbound engine – cold email, linkedin outreach and warm calling – so you get a steady flow of meetings with the right people, without having to hire additional salespeople.

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'It's like magic … I have meetings pop up on my calendar with people I've never been able to reach before"

$5,000,000+

pipeline generated

4,000+

leads generated

100+

campaigns launched

Trusted by 50+ growth-focused teams

We leverage the best outbound tools across the entire funnel

Who we help

We work with B2B businesses focused on growth

You've got a great offer and happy clients. The problem is how to grow from there. Most growing businesses recognise at least one of these:

Founder dependent

Growth stalls the moment you stop pushing. Every deal traces back to your personal network and effort.

Founder dependent

Growth stalls the moment you stop pushing. Every deal traces back to your personal network and effort.

Referral driven

Brilliant when introductions come in, painful when they don't. You can't forecast a referral, and they can only take you so far.

Inconsistent outbound

Bursts of activity when the pipeline looks thin, silence the moment you get busy delivering. No system to continue it.

Inconsistent outbound

Bursts of activity when the pipeline looks thin, silence the moment you get busy delivering. No system to continue it.

Outbound is overwhelming

Setting up inboxes, finding leads, automated sending, syncing to CRM. Too many steps, and no idea where to start.

Outbound is overwhelming

Setting up inboxes, finding leads, automated sending, syncing to CRM. Too many steps, and no idea where to start.

Hiring is slow & expensive

A salesperson costs months of ramp-up and a full salary before the first meeting appears, meaning crucial wasted months.

Hiring is slow & expensive

A salesperson costs months of ramp-up and a full salary before the first meeting appears, meaning crucial wasted months.

Tried & failed before

You bought a list, blasted it, landed in spam, and concluded outbound doesn't work. But you don't know why.

Tried & failed before

You bought a list, blasted it, landed in spam, and concluded outbound doesn't work. But you don't know why.

When outbound works

Outbound works well when 4 things are true

Most outbound fails because one of these four is missing. Getting one or two right isn't enough – the campaigns that book meetings week after week get all four. This is what we build.

The right offer

The right list

The right infrastructure

Speed-to-lead

The right offer

Cold outreach doesn't fail in the inbox. It fails at the offer.

Most campaigns are dead before the first email is sent. That's because the offer asks a stranger for too much, too soon. So before anything goes out, your offer goes through our process:

Audit your offer. Clear in one sentence, obviously valuable, easy to say yes to, believable. Most offers fail at least one of these, and that's fixable.

Shape the entry point. Sometimes your main offer works cold. More often a lighter first step converts better, something genuinely worth replying to.

Test angles in market. Two or three angles go out as structured tests. Real replies pick the winner, not opinions.

The right list

The best email in the world can't convert the wrong person.

We map your total market, every company that fits your ideal customer profile, and then we make the list smart.

Verified, not bought. Every contact found and checked before it's ever emailed. No recycled databases.

Tiered by fit. Your best-fit targets get the most personal treatment, the wider market gets efficient coverage.

Timed by signals. Hiring sprees, funding rounds, leadership changes. We reach out when something's happening, not at random.

The right infrastructure

None of it matters if the email never arrives.

Email infrastructure & deliverability is the unglamorous work that decides everything else, and it's entirely on us.

Dedicated sending domains. Outreach runs separately from your company inbox, so your reputation is never at risk.

Warmed, verified inboxes. Every inbox is gradually warmed up and technically verified, so Gmail and Outlook treat your emails as legitimate.

Monitored and paced. We track inbox placement continuously and keep volumes inside safe limits, so performance holds at scale.

Optimize

A reply is worth nothing if it sits for two days.

Replies are where outbound is won or lost. Every one gets a fast, thoughtful response that moves it toward a meeting.

Multi-channel by design. Email opens the door, LinkedIn builds familiarity, a warm call lands the meeting.

AI speed, human judgement. AI keeps responses fast at any scale. Real people make the calls that matter.

Nothing falls through. Positive replies become booked meetings. Interested-but-not-yet prospects flow into nurture.

The right offer

Cold outreach doesn't fail in the inbox. It fails at the offer.

Most campaigns are dead before the first email is sent. That's because the offer asks a stranger for too much, too soon. So before anything goes out, your offer goes through our process:

Audit your offer. Clear in one sentence, obviously valuable, easy to say yes to, believable. Most offers fail at least one of these, and that's fixable.

Shape the entry point. Sometimes your main offer works cold. More often a lighter first step converts better, something genuinely worth replying to.

Test angles in market. Two or three angles go out as structured tests. Real replies pick the winner, not opinions.

The right list

The best email in the world can't convert the wrong person.

We map your total market, every company that fits your ideal customer profile, and then we make the list smart.

Verified, not bought. Every contact found and checked before it's ever emailed. No recycled databases.

Tiered by fit. Your best-fit targets get the most personal treatment, the wider market gets efficient coverage.

Timed by signals. Hiring sprees, funding rounds, leadership changes. We reach out when something's happening, not at random.

The right infrastructure

None of it matters if the email never arrives.

Email infrastructure & deliverability is the unglamorous work that decides everything else, and it's entirely on us.

Dedicated sending domains. Outreach runs separately from your company inbox, so your reputation is never at risk.

Warmed, verified inboxes. Every inbox is gradually warmed up and technically verified, so Gmail and Outlook treat your emails as legitimate.

Monitored and paced. We track inbox placement continuously and keep volumes inside safe limits, so performance holds at scale.

Speed-to-lead

A reply is worth nothing if it sits for two days.

Replies are where outbound is won or lost. Every one gets a fast, thoughtful response that moves it toward a meeting.

Multi-channel by design. Email opens the door, LinkedIn builds familiarity, a warm call lands the meeting.

AI speed, human judgement. AI keeps responses fast at any scale. Real people make the calls that matter.

Nothing falls through. Positive replies become booked meetings. Interested-but-not-yet prospects flow into nurture.

What we do

We build your end-to-end outbound system

Six pillars that turn a cold market into a calendar full of qualified meetings – built and run for you

Offer & positioning

Total market mapping

Signals enrichment

Email infrastructure

Multichannel outreach

Speed-to-lead

Three cold email offer angles tested side by side with reply rates, highlighting the best performer

Offer & positioning

Not every message works cold. Your main offer might work, but it might not. We curate and test multiple offers based on our proven 'mafia offer' framework to find the angle that gets the best results. Once we've established what that is, we scale from there.

Total market mapping

Before running any outreach, we work to understand exactly who you want to target, and we use multiple data sources to map every company in your market worth talking to – meaning you're never guessing where the next deal comes from, and never running out of people to reach.

Buying signals like hiring, funding and leadership changes triggering timed outreach

Signals enrichment

The best outreach is relevant to the prospect. To ensure relevancy, we watch for the moments that matter in your market (i.e., headcount growth, funding, leadership changes etc) and reach out when there's a real reason to.

Dedicated domains and warmed inboxes across Google, Microsoft and Azure, landing emails in the primary inbox

Email infrastructure

Email outreach only works if it arrives in the inbox. We build and manage the sending infrastructure so your emails always land in the inbox while protecting your main domain reputation, regardless of the sending volume.

Coordinated outreach across email, LinkedIn and phone reaching one prospect

Multichannel outreach

Betting on only one channel means you'll be missing a chunk of the market. Email, linkedin and calling working together, so prospects hear from you where they actually pay attention – and every touch builds on the last.

An incoming reply answered quickly and converted into a booked meeting

Speed-to-lead

If it takes you hours or days to get back to a lead, the momentum is lost. Our AI agents handle the speed and scale. Real people handle the conversations. Every warm reply gets a fast, thoughtful follow-up that turns interest into a meeting.

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Offer & positioning

01 Description

Offer & positioning

Total market mapping

01 Description

Offer & positioning

Signals enrichment

01 Description

Offer & positioning

Email infrastructure

01 Description

Offer & positioning

Multichannel outreach

01 Description

Offer & positioning

Speed-to-lead

01 Description

How we've helped

We've generated millions in pipeline over 100+ client campaigns

BOLT - B2B SAAS

$220k

ARR added

$1.25m+

pipeline generated

Built a multichannel outreach system that generated 30 meetings in the first 30 days and resulted in $220k ARR added after six months.

SWEET FLOUR - E-COMMERCE

$160k+

pipeline in 1 month

82

meetings in 1 month

Launched a cold email system that generates 80+ meetings a month, and has added $160k in pipeline revenue after the first 4 weeks since launch.

DYNAMICS - TECH CONSULTING

$140k+

generated revenue

50+

meetings in 3 months

Built a multichannel outreach system using email + linkedin which resulted in $142k in closed revenue after 4 months, over a 9x return on investment

How we've helped

Don’t just take our word for it

Joshua Hunt

Founder & CEO, Bolt

Before: Entirely referral dependent, with no active pipeline

After: 30+ highly qualified meetings booked in the first month, with a $720k pipeline value within three months

Ribat Chowdhury

Co-founder, The Happy Box

Before: Inconsistent outbound, constrained by founder capacity

After: 100+ leads and 15 meetings booked in the first month via cold email, with a strong long-term pipeline

Neil Lien

CEO, Analytics & Automations

Before: Struggle to identify ICP and reach the right people

After: Clear established ICP, with 6+ calls a week being booked through an automated acquisition system

See more success stories

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How it works

Your roadmap to results

Our structured 4-step process that builds your outbound system and takes you from zero to a consistent, scalable pipeline engine.

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Foundation

Week 1 & 2

We align on your goals, target market, and strategy, then shape the right offer angles for outreach (sometimes your main offer works; sometimes a lighter entry point converts better). We then build enriched lead lists and set up the full outbound infrastructure, with deliverability built to reach inboxes consistently at volume.

Foundation

Week 1 & 2

Launch

Weeks 3 & 4

We launch your first outbound campaigns as early as Week 3, built as structured tests rather than one-off sends. The goal is to get meaningful volume into market quickly, so we learn what's working from real data. We monitor the data carefully and track every test in your custom dashboard.

Launch

Weeks 3 & 4

Optimization

Month 2

By this stage, the data is telling us what's resonating across outreach campaigns. We double down on the angles, offers, and segments that are converting, and expand your target lists accordingly. From there, we build automations so every warm signal flows into personalised follow-ups and booked meetings, turning engagement into pipeline.

Optimization

Month 2

Scale

Month 3

The focus shifts from experimentation to repeatability. We turn the winning outreach campaigns into evergreen workflows that consistently generate meetings, maintain the underlying outreach infrastructure so performance stays consistent at volume, and document everything into a full playbook and growth roadmap for the next quarter.

Scale

Month 3

What our clients say

" We're getting meetings with people I've never been able to reach before "

We booked 15 meetings in the first 3 days… I had no idea outbound was this powerful! It's going amazing…really happy with the progress.

Eric Kimmel

Co-owner @ Sweet Flour

My previous marketing efforts booked 0 meetings. Since we started, we've booked 50 meetings in 3 months, with many late stage prospects.

Blair Hicken

CEO @ Dynamics Success

After 1 month, our pipeline was over $500k. I'm getting meetings with people I've never been able to reach before. It's been game changing!

Joshua Hunt

CEO @ Bolt

I've interacted with many cold email agencies before – you clearly know what you're talking about and have proven that with crazy results!

Kariem Abdel Maksoud

Co-founder @ 129Scaled

During our collaboration, we have learned a great deal about outreach… Your approach is extremely thorough and bespoke.

Ola Skavhaug

CEO @ Expert Analytics

I'm getting 6+ meetings a week with great prospects. Our pipeline has skyrocketed since working together on these outreach efforts.

Neil Lien

CEO @ Analytics & Automation Solutions

We booked 15 meetings in the first 3 days… I had no idea outbound was this powerful! It's going amazing…really happy with the progress.

Eric Kimmel

Co-owner @ Sweet Flour

My previous marketing efforts booked 0 meetings. Since we started, we've booked 50 meetings in 3 months, with many late stage prospects.

Blair Hicken

CEO @ Dynamics Success

After 1 month, our pipeline was over $500k. I'm getting meetings with people I've never been able to reach before. It's been game changing!

Joshua Hunt

CEO @ Bolt

I've interacted with many cold email agencies before – you clearly know what you're talking about and have proven that with crazy results!

Kariem Abdel Maksoud

Co-founder @ 129Scaled

During our collaboration, we have learned a great deal about outreach… Your approach is extremely thorough and bespoke.

Ola Skavhaug

CEO @ Expert Analytics

I'm getting 6+ meetings a week with great prospects. Our pipeline has skyrocketed since working together on these outreach efforts.

Neil Lien

CEO @ Analytics & Automation Solutions

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How we think differently

We take the guesswork out of growth

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Cutting edge AI tools

We're constantly monitoring the best AI technology and make sure to always leverage the best tools and software for the job

Deep Enrichment

We're well versed in tools like Claude Code and Clay to build AI-workflows that identify and reach out to high-intent leads only

Deep Enrichment

We're well versed in tools like Claude Code and Clay to build AI-workflows that identify and reach out to high-intent leads only

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Precise Data

We believe in precise target market definition, so we use multiple tools to make sure we have the best starting point

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Speed-to-Market

Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Multi Channel Outreach

We coordinate outbound efforts across email, linkedin and warm calling to generate consistent pipeline

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

Bespoke Partnership

We don't just throw you any leads. We operate as your partner and build bespoke systems based on your exact needs

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FAQ

Frequently asked questions

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

What exactly do you do for lead generation?

We build and run your entire outbound engine. That means finding and verifying the right prospects, building deliverable email infrastructure, and running coordinated cold email, LinkedIn and warm calling. We then handle the replies and turn them into booked meetings on your calendar, so you get a steady flow of qualified meetings without hiring more salespeople.

How do you work with my team?

We work hand-in-hand with your existing team and plug into your existing processes and tool stack. Our goal is to supplement your team to ensure we work together efficiently to deliver the best results.

Does cold outreach still work?

Cold outreach is still one of the most effective strategies for B2B businesses to scale – most people just do it incorrectly. If you have a great offer and you're targeting the right people at the right time, cold outreach delivers incredible results!

How is this different to other AI tools and solutions out there?

There are so many AI tools out there – and given how quickly AI is evolving, more are coming out every day. We aren't replacing a single tool – we build integrated systems directly into your businesses leveraging the best tools so they all work together. You don't have to worry about keeping up with the latest tools & tech, that's on us!

How do you avoid AI slop in your work?

We're an AI-native partner, but that doesn't mean we sit back and let AI do everything – we still have clear guardrails about where and how AI is used. Our systems are designed based on human expertise and our AI agents are trained on our deep go-to-market knowledge bank. When used in the right way, AI is an extremely powerful tool that can accelerate your revenue growth. We use it the right way.

What is your pricing model?

We operate with 2 models – performance-based or fixed monthly retainer. At the start of our engagement, we want you to commit to the first three months, as we find this to be a reasonable time period to assess whether campaigns will be successful or not. After that, there is no long-term commitment or lock-in. Our goal is to win your business every month by providing a service you’re happy to keep paying for.

How quickly will I see results?

We typically have your market mapped, infrastructure built and first campaigns live within the first two to three weeks. Early meetings often come in the first month, and the system gets stronger over time as real reply data tells us which offers, angles and segments convert, so months two and three build on month one.

Ready to scale?

Schedule an intro call to discover what's possible for your business and learn about how our lead generation systems can consistently generate qualified meetings.

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Meet the team

You're in experienced hands.

Amaan Naeem

Founder | ToplineX

Amaan Naeem

Founder | ToplineX

Studied economics, then worked in strategy consulting for ~7 years, focusing on revenue growth and go-to-market strategy for 30+ B2B businesses.

Founded ToplineX in 2025 as the AI boom was well underway to build an AI-native approach to outbound & lead generation, which is still the #1 priority for most businesses.

Successfully partnered with 50+ B2B businesses to generate pipeline with AI-native outbound.

Want to be part of the team?

GTM Engineeer

AI Automation Specialist

Marketing Executive

We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.

Apply now